Why we are different
The purpose of Living DNA is to bring understanding, truth and responsibility to people through the power of DNA.
By using DNA in this way, we all get to understand how we are all connected and that we are all made up of all of us. In a wholly collaborative model, we bring the latest academic research and deliver it in a simple way with full transparency. As science evolves, you are kept updated.
The Living DNA Orion chip
The team of world leading scientists behind Living DNA have designed a state of the art custom DNA chip, which is what your DNA is tested on. The first version of the chip, built by Illumina on the new Global Screening Array (GSA) foundation, is called the Living DNA 'Orion' chip. It’s named after the star constellation that is one of the brightest in the sky and celebrated since ancient Egyptian times. The Living DNA Orion chip explores your family ancestry, motherline and your fatherline. With over 650,000 markers of your DNA tested at least 15 times, we conduct over 9 million experiments on each person’s sample. So we can give you the most complete picture of your ancestry.
Intuitive Graphics and Interface
Our design team have worked hard to deliver your results in an intuitive way. From the simple to use interactive maps and charts, to the personal avatar that represents your own unique genetic breakdown, exploring your family ancestry could not be simpler.
Living DNA is linked with leading academic researchers around the world. You have the choice to explicitly opt in to take part in research for academic purposes only, which will benefit humanity, and you can opt out at any point. Our partnership with academic ethics experts ensures that all research meets our core company purpose.
Through our close partnerships with anti-racism charities including Show Racism the Red Card, we use DNA testing to help children understand that genetically, race does not exist. Personalised educational books are delivered as part of our programs to children across the world. These books contain the child’s genetic ancestry breakdown and show how they are connected to other populations around the world. The results have shown the combination of DNA testing and interactive lesson plans has provided a long term shift in perception over race.
You’re in charge of your DNA
We feel you should be in charge of your DNA, which is why Living DNA acts as responsible custodians of your DNA for as long as you choose. Your information can be removed from our system at any point and will not be used for any purpose without your consent. Testing takes place in European labs with strict data protection, ensuring your information is in safe hands.
Data protection & privacy
Your data and DNA are stored within separated encrypted systems within Europe. This means we give you one of the highest level of data and personal information protection in the industry.
Security, Quality & Accreditations
Living DNA is certified to ISO:27001 for Information Security, ISO:9001 for Quality Management, and ISO:14001 for Environmental Care. Our laboratory operates to ISO:17025 standards and is accredited to leading Good Clinical Practice (GCP) guidelines.