Our History

Living DNA is a collaboration of over 100 world-leading scientists, academic researchers and genetic experts. 

The team is led by DNA Worldwide Group, a DNA testing company, whose services are used by every court in the UK. The company is run by David Nicholson and Hannah Morden who saw an opportunity to show humanity that we are all made up of all of us, dissolving the concept of race. It was launched in 2016 after two years of intensive development but its parent company DNA Worldwide Group has been operating since 2004, and employs over 35 people from its head office in Somerset, UK. 

 

22nd September

Living DNA launches in London, UK.

16th September

The website is brought to life with videos of the team and simple illustrations.

24th August

After a successful trial, Show Racism the Red Card and Living DNA work on rolling out an Anti Racism program across Europe.

3rd August

For the first time Living DNA shows how you can break down someone’s ancestry within the UK.

31st July

The Orion chip is agreed and is the most detailed chip for consumer genomics of its time.

1st July

Initial story board concepts for animations and videos developed.

16th June

The Living DNA method makes it possible to break your ancestry down over 80 worldwide regions.

12th June

Living DNA work with Innsbruck University to develop the most detailed motherline chip based test.

29th February

Living DNA works with Mark Jobling to deliver the most detailed chip based fatherline ancestry test out there.

2016

November

New branding agreed for DNA Worldwide, Living DNA and DNA Legal

6th October

Team agrees features such as ability to transfer DNA across any platform and concept of looking at your ancestry at different points in history.

20th August

Team agrees features such as ability to transfer DNA across any platform and concept of looking at your ancestry at different points in history.

10th July

The initial Living DNA Research and Development team come together

January

Living DNA brand and concept setup with Eurofins joining as key lab partner to deliver a new personal genomics service.

2015

March

David Nicholson sets up DNA Legal to service the UK Legal sector. Eurofins continues being the exclusive laboratory partner for consumer testing.

2014

November

DNA Worldwide starts selling Ancestry DNA testing as a 3rd party supplier, seeing sales jump after Who Do You Think You Are goes on air.

March

DNA Worldwide is born with the aim to make Science simple

2006

David moves on to selling DNA Storage kits in the UK, USA and Japan but discovers people want to test their DNA not just store it.

2002

David finds an interest in the internet and tries to get labs involved, soon to realise they don’t have access yet.

2000

In need of extra cash David Nicholson fancies himself an entrepreneur and starts selling ice cream aged 6.

1988