Living DNA attends Who Do You Think You Are? LIVE 2017

Living DNA exhibited at the largest family history event, Who Do You Think You Are? LIVE! in the UK over April 6th-8th showcasing the most detailed ancestry test to a wider, genealogy savvy market.

Over the duration of the show, Living DNA met new and existing customers that carried great stories on their family history searches. People were eager to learn more about the opportunity of testing with Living DNA and how we’re able to deepen their genealogy search.

We met one lady, who over the course of 5 years was able to find a link into the royal family – and has papers and papers full of her family tree!

Living DNA’s managing director, David Nicholson; along with Dr. Martin Blythe (Head of Bioinformatics) and Alex Cocker (Anthropologist Researcher) gave presentations each day about the wider scope of Living DNA and how we’re able to break down one’s ancestry in more fine-scale detail.

A round table meeting was held after the first day of the show with a group of over 20 active genealogists who wanted to know more about what Living DNA are bringing to the growing genealogy industry. It was a great opportunity to be able to listen to them and get an idea of what they’re looking for with the potential of applying features to our service, so we can benefit all users. On the other hand, we met up with some great people that we met at RootsTech 2017, and used it as an opportunity to demonstrate how far we have come, in such a short space of time and the possibilities in the future. The team collaborated with a great group of stand designers who were able to present our brand in much more impactful way.

Living DNA took a much bigger team to Who Do You Think You Are? Live! And it was great for them to step out of the office and meet the customer’s first hand – putting names to faces and creating that important, much stronger relationship that is valued by both the team and all of our customers. The team were on hand to demonstrate what Living DNA can provide, help purchase your kits and to do your samples LIVE on the stand.

With more success at Who Do You Think You Are? LIVE! Living DNA will be taking their DNA test around the world in June; starting with the Southern California Genealogical Society Jamboree held in Los Angeles on 8-11th June and then will move onto the OGS Conference held in Canada on 15-18 Jun 2017. Living DNA is going more international than ever, showing the world how we’re all connected.

We would like to say a big thank you to the organizers of WDYTYA? LIVE for having us, to Nimlok for helping bring our idea’s to life, to YSLV for providing great support and to In Co-Creation for producing all the visuals.